US breakfast habits are changing, with Americans moving from breakfast cereals towards nutritional and cereal bars offering food engineers an ‘efficient platform’, says Packaged Facts.
While the food bar market has traditionally been split into two distinct categories: cereal/granola bars and energy/nutrition bars; the boundaries between them are becoming increasingly blurred, according to a new report.
On the back of growing demand for healthier snacking products,
cereal snacks are luring consumers away from traditional
indulgences such as crisps and confectionery - prompting snack
makers to diversify to keep up with the trend.
UK company Multiple Marketing has developed a new range of
functional cereal bars in an attempt to cash in on the increasing
demand for nutritionally beneficial and innovative wellness
products that deliver functional health benefits.
Cereal bar makers looking to slash carbohydrate and sugar levels
could find the solution in a new 'rebalance system' from sweetener
supplier Tate & Lyle, the company claims, writes Lindsey
Partos.